SA Power Networks has formally launched a new brand tagline, which is being progressively rolled out across the organisation as part of 'business as usual'.

The branding was developed in conjunction with the release of the organisation’s 2020-2024 Strategic Plan and after talking with employees about their view of the business.

This is not about a logo change, but about clearly articulating what the business does, who it’s employees are and what they stand for.

Aligned with the enthusiasm and pride identified in the workforce, the discussions highlighted the businesses’ core purpose – leading to the final tagline of “Empowering South Australia”.

Already in use in some place across the organisation, the branding will continue to be rolled out across clothing, marketing materials, websites and other collateral as required.

A video – made by and for employees and highlighting their passion - was released last week. See it here: